Project Details
A B2C mobile app was running ads ran across multiple channels with low ROI and CR.
Solution
Through stakeholder workshops, including leadership, to gain common understanding of the problem space and avoid siloes, we discovered our customer lifecycle challenges stemmed from misaligned advertising strategy.
Rather than building trust through testimonials, we prematurely targeted prospects with discount offers. After recognizing this critical thinking oversight, we adjusted our messaging to properly nurture users before conversion, which immediately improved our results.
Solution
Through stakeholder workshops, including leadership, to gain common understanding of the problem space and avoid siloes, we discovered our customer lifecycle challenges stemmed from misaligned advertising strategy.
Rather than building trust through testimonials, we prematurely targeted prospects with discount offers. After recognizing this critical thinking oversight, we adjusted our messaging to properly nurture users before conversion, which immediately improved our results.
Results
We boosted conversion rates by 25% by realigning our internal strategy, showing that better results come from improved focus rather than increased spending.
Key Achievements
Reduced customer acquisition costs (CAC) by restructuring marketing strategy and optimizing customer journey touchpoints.
Saved significant costs by better understanding when customers were ready to buy, and showing them the right message at the right time.
Saved significant costs by better understanding when customers were ready to buy, and showing them the right message at the right time.
