Project Details
A B2B2C company offering dashboard and reporting tools struggled with getting users to actively use their product. Instead of testing their assumptions directly with users, the team was making decisions based on internal discussions.
I studied how customers actually used the product in their daily work. The findings were clear: users had to click too many times to complete simple tasks, information was poorly organized, and the interface was difficult to use. This revealed a deeper issue - the company needed to integrate product management with user experience design.
I studied how customers actually used the product in their daily work. The findings were clear: users had to click too many times to complete simple tasks, information was poorly organized, and the interface was difficult to use. This revealed a deeper issue - the company needed to integrate product management with user experience design.
Results
Increased pre-onboarding engagement and conversions through targeted improvements in information structure, interface simplification, and data accessibility.
Transformed the company's product development process by establishing user experience as a core driver of all product decisions.
Transformed the company's product development process by establishing user experience as a core driver of all product decisions.
Key Achievements
Increased activation rates by identifying and addressing core product usability barriers.
Improved team efficiency and product outcomes by implementing user research methods and cross-functional workshops that broke down silos and aligned stakeholders around user needs.
Improved team efficiency and product outcomes by implementing user research methods and cross-functional workshops that broke down silos and aligned stakeholders around user needs.
