The Invisible Design Stories

Developing a product roadmap requires a clear understanding of the problem, collaborative ideation, and prioritisation of solutions. Among various methodologies, workshopping stands out as the most e...

Usability studies are the way to go to learn how users actually use and interact with your product. It’s a straightforward method to see if users understand how things work, if they use the product...

Workshops are a vital part of any PM toolkit as they enable participants to come together for a concentrated time of problem discovery & idea generation and hands-on activities that allow them to ach...

A service blueprint is a diagram that illustrates the interactions between various service elements within a customer journey. It extends beyond customer journey maps to include complex, multi-channe...

Customer journey mapping (CJM) is a powerful tool that enables organizations to understand and improve the customer experience by visualizing the steps a customer goes through when interacting with a...

This article is an excerpt from a full-length guidebook. If you like the ideas explained below, you can purchase the full PDF guide (that contains as bonus document with all the templates you need to...