Project Details
An Mobile App with millions of users was struggling with user engagement during onboarding. Working with the leadership and product teams, we analyzed where users were dropping off and why.
The analysis revealed that complex screens with redundant information and an intrusive product tour were frustrating users and reducing engagement.
The analysis revealed that complex screens with redundant information and an intrusive product tour were frustrating users and reducing engagement.
Results
We achieved a 25% increase in conversion rates by replacing the tour with contextual help and simplifying key screens.
Using concrete user data, we developed a focused product roadmap that accelerated feature delivery and reduced time to market.
Using concrete user data, we developed a focused product roadmap that accelerated feature delivery and reduced time to market.
Key Achievements
Accelerated problem-solving by using targeted research methods instead of lengthy A/B testing, enabling faster implementation of solutions.
Replaced assumptions about onboarding best practices with data-driven decisions, leading to more effective improvements and better use of development resources.
Replaced assumptions about onboarding best practices with data-driven decisions, leading to more effective improvements and better use of development resources.
