Project Details
A successful AI software company was in need of redesigning their signup for the SaaS division of their product. This shift required transforming not just the product, but the entire company mindset from a technology-driven development to user-centered design.
The company had traditionally focused on pushing out new technical features without considering user needs. We needed to establish a new product development approach that would work for a self-service cloud product.
I helped the teams shift their focus from internal technical requirements to understanding and improving the user experience by introducing UX Research methodologies, Product Analytics and overall best Product Managements frameworks such as Agile.
The company had traditionally focused on pushing out new technical features without considering user needs. We needed to establish a new product development approach that would work for a self-service cloud product.
I helped the teams shift their focus from internal technical requirements to understanding and improving the user experience by introducing UX Research methodologies, Product Analytics and overall best Product Managements frameworks such as Agile.
Results
The streamlined SaaS onboarding process drove high signup rates and strong user engagement.
I transformed the company's approach from feature-driven to user-centered by introducing user-focused practices across product analytics, UX, and development teams.
This strategic shift resulted in a complete cultural change, where product decisions now balanced user needs with business goals.
I transformed the company's approach from feature-driven to user-centered by introducing user-focused practices across product analytics, UX, and development teams.
This strategic shift resulted in a complete cultural change, where product decisions now balanced user needs with business goals.
Key Achievements
Created a streamlined signup process that balanced simplicity with security, leading to high conversion and activation rates.
Implemented product analytics tools that enabled data-driven improvements and gave clear visibility into user behavior.
Established a competitive advantage by introducing user research and testing practices that became standard across the company, ensuring product decisions were always backed by market and user insights.
Implemented product analytics tools that enabled data-driven improvements and gave clear visibility into user behavior.
Established a competitive advantage by introducing user research and testing practices that became standard across the company, ensuring product decisions were always backed by market and user insights.
