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    Hi, I'm Raluca 👋—It's great to meet you!

    Service Designer Crafting Actionable Growth Strategies

    I partner with C-level leaders, Owners and Founders on strategic discovery, creating clear roadmaps that drive new client acquisition, and optimize internal processes to cut costs.
    See What I Can Do

    About

    I design strategies that drive value to the users and reduce costs for the business.
  • Diverse Experience of 15+ yearsI’ve worked across heavy industries, media, and design, delivering business strategy transformations for brands like EMI, Saint-Gobain, Oracle, and Lenovo.
  • Tech Focus in AI, CX, SaaS, Mobile & moreSince 2014, I’ve specialized in tech, partnering with B2B scale-ups and VC/PE-backed startups in AI/ML, CX, SaaS, and B2C, including companies like ESW Capital, Ionic Partners, MindsDB, SMG, and Carb Manager.
  • Real Impact with actionable strategiesLeaders choose me for my ability to challenge the norm and deliver practical strategies that boost performance, profitability, and truly connect with users. I simplify complexity by aligning teams around what truly matters.
    • Raluca Vasiliu.png
    w1000-hbs-400-8d8e09.pngBusiness Strategy
    Professional Certificate     Harvard Business School Online
    nng transparent.pngMaster in Service Design (UX)Nielsen Norman Group
    unibuc.pngPhilosophy
    BA Studies    Critical Thinking & AI Ethics

    Services

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    New Client Acquisition via Problem & Solution Discovery

    Through expert-level vetted techniques such as user research and workshopping I can help leadership & teams understand the root causes and drive the correct solutions.
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    Internal Processes Optimization for Cost Reduction

    With Service Strategy methodologies such as Service Blueprint, and EX I can discover internal iefficiencies that are growth stoppers and high cost consumers.
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    Quick and Efficient Roadmap Development

    I can craft Personas, JTBD and Journey Maps to unlock quick wins for roadmap development.
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    Product Market Fit & Target Audience Definition

    I help C-level understand and define the market and audience fit to increase revenue.
    "I've had the honor of working closely with Raluca for over half a decade across a variety of my companies. She is excellent at everything she does. Very impressive scope of capabilities!"
    Andy TrybaFounder and CEO Ionic Partners

    Case Studies

    Glimpses of previous achievements

    Strategic Discovery for AI Implementation

    My discoveries reduced costs and improved internal processes that significantly enhanced customer experience. I provided clear, actionable insights that transformed internal challenges into opportunities for rapid roadmapping and growth. 
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    Boosted Conversion Rates by Enhancing the Onboarding Experience

    I shortened the journey from acquisition to activation by optimizing onboarding processes. This resulted in higher conversion rates across these lifecycle stages, significant employee hour savings, and a cultural shift that replaced feature-driven development with impactful outcomes.
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    Drove Growth by Optimizing the Awareness and Acquisition Stages

    I increased conversion rates by 35% and optimized marketing spend by uniting teams around a common understanding of the customer lifecycle. This initiative reduced silos, established best practices for client empathy, and provided clear visibility into user paths, pinpointing where improvements were needed.
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    Let's chat!

    I'd love to meet you! Book a free 30 mins chat with me.
    Let's Meet
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