Growth Mode On: A Practical Guide for Sustainable Business Growth

After pretty pricy trainings in Service Design (User Experience focused), Business Strategy and Marketing from Harvard Business School or Nielsen Norman Group, combined with 15 years of practical experience (mostly in tech), I decided to collect my thoughts and learnings into a short, about 100 pages ebook that could help entrepreneurs in times of trouble.

I designed Growth Mode On as a playbook for navigating the sea of uncertainty that often surrounds business decisions.

Inside, you’ll find guidance on identifying the real problems your business needs to solve and uncovering solutions to those problems. It provides time-tested, effective methods, approaches that have stood the test of time but are often overshadowed by today’s rush to reinvent the wheel.



“Growth Mode On” covers essential disciplines for growth: emotional marketing, business strategy, service design, and user experience. Beyond that, it dives into how to optimise internal processes, understand your clients, and how to grow meaningful relationships with employees and suppliers.

Growth Mode On. A Practical Guide for Sustainable Business Growth

A complete framework for your business success. This guide is divided into two essential parts: How to optimize your internal processes to understand your clients and better serve them and how to build better relationships with employees and partners for cost efficiency, offering practical solutions to better understand your customers and optimize your business.

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"Growth Mode On. Practical Steps to Set Your Business on the Path to Sustainable Growth." is an ebook that contains essential principles and practices for optimising internal processes, understanding clients, and building a sustainable business. With real-life examples and proven strategies from tech and beyond, this eBook provides a practical framework to help you drive growth, boost efficiency, and deliver lasting value to your clients and partners. This guide offers a step-by-step framework to help you grow your business by focusing on operational efficiency, customer understanding, and proven strategies for sustainable profit growth. Each page is designed to guide you in transforming challenges into opportunities.

What’s Inside?
A complete set of principles and tactics for your business success. This guide is divided into two essential parts, offering practical solutions to better understand your customers and optimise your business.

How to Understand Your Clients And Better Serve Them
The first part focuses on the customer experience, who they are, the journey they take to find your products and services, and how they feel throughout this journey. Then, strategies and tactics on how to organise your business internally to deliver services quickly and efficiently.

How To Build Better Relationships With Employees And Partners
The second part is dedicated to creating value for customers. Here you’ll discover how to understand customers' willingness to pay and how to increase it, while also learning how to reduce employees’ and suppliers’ willingness to sell through better relationship and resource optimisation.

The guide covers concepts such as economies of scale and the learning curve—key business elements that may seem advanced but are simple and easy to implement.

What You Will Learn

• How to define your audience and internal processes
  Learn to understand your customers, their needs, and how to organize your internal systems to meet those needs effectively. Create messaging that resonates and drives sales.
• How to ethically leverage emotions to boost sales
  Emotions drive buying decisions. Learn how to ethically harness this with techniques inspired by Nobel laureate Daniel Kahneman and Don Norman, the pioneer of UX and emotional design.
• How to streamline internal processes
  Gain insights into structuring your team and operations to reduce costs and improve efficiency.

Essential Concepts for Business Growth

• Willingness to Pay (WTP) & Willingness to Sell (WTS)
  WTP is the maximum amount a customer is willing to pay for your product or service. WTS is the minimum amount employees or suppliers are willing to accept for their work or materials. In this ebook, you’ll learn how to increase WTP and reduce WTS using proven tactics.
• Economies of Scale
  As your business grows, the cost per unit decreases. Learn how to implement smart scaling strategies that reduce costs and increase profit margins without sacrificing product or service quality.
• Customer Experience
  A successful business is more than just a great product—it’s about delivering a memorable experience for customers. This guide helps you understand how to create an experience that not only satisfies your customers but gives them a reason to return and recommend your business. From their first contact with your company to post-sale interactions, you’ll learn how to surprise and delight your customers at every step.